I’m thrilled you’re here. My name is Ola Ajeigbe, and I am passionate about helping e-commerce businesses thrive through expert digital advertising strategies. With over eight years of experience in the digital marketing landscape, I've honed my skills in optimizing ad spend, driving conversions, and generating significant revenue for brands.
Origin Story
Numbers never lie, but have you ever used them to tell a story? As a Business Analyst with a degree in Statistics, I uncovered insights and translated them into actionable recommendations that improved revenue and profitability. This glimpse into marketing ignited my passion for connecting with people and solving their problems.
Professional Journey
I craved the human connection and the ability to bridge the gap between a prospect's need and the perfect solution. Paid advertising, with its speed and targeted approach, fascinated me. For two years, I immersed myself in digital marketing, studying Philip Kotler's "Principle of Marketing," taking online courses, and seeking mentorship. This dedication led to my first role as a Digital Marketing Associate, managing Google and Facebook Ads for an educational institution.
My next role at an e-commerce agency introduced me to the dynamic world of DTC e-commerce advertising. I honed my skills in a fast-paced environment, developing strategies that included market research, customer awareness timelines, market sophistication, psychology, campaign strategies, and creative messaging. Most importantly, I learned to identify and leverage mass desire.
Throughout my 8+ year career, I’ve worked in-house and with top e-commerce advertising agencies, managing budgets exceeding $19 million across platforms like Facebook, Google Ads, and TikTok. In one notable project, I helped an e-commerce brand during their biggest month of the year. By auditing and restructuring their account, running tests, and optimizing their bid strategy, we reduced their CPA by 64%, increased conversions by 60%, and boosted revenue by 64%.
Skills and Expertise
Paid advertising is both an art and a science. It’s a constant dance of optimization, where the goal is not just to get ads seen but to fine-tune them for maximum efficiency and profit. This involves understanding key metrics like Contribution Margin and Lifetime Value (LTV) and leveraging strategies to increase acquisition, average order value, and purchase frequency.
Mission
My mission is simple: to help e-commerce business owners acquire customers optimally with ads that convert and fine-tune them for maximum efficiency and profit, sharing the insights I’ve gained and continue to learn.
Let's Connect
Ready to take your e-commerce business to the next level? Let’s connect and discuss how I can help you achieve your revenue goals through expert digital advertising strategies.